Marketing portfolio
Marketing Specialist · FMCG, Digital Branding, E-Commerce
13+ years turning brands, content and campaigns into measurable business results, from TikTok and DOOH to events, packaging and new product launches.
Projects from my years at M&S Food Industries, with the results I can share.
~330K combined TikTok views
Created TikTok content for the Lmang Panda restaurant, from before renovation to the grand opening, and coordinated M&S social media postings with the agency that produces them. The top post reached 134.2K views and engagement grew about 613%, from 912 to 6.5K.
30M+ estimated media impressions
Handled the nationwide digital out-of-home project with Seni Jaya: creative development, media placement and execution across Klang Valley, Kuantan, Johor and Penang.
RM4K saved on budget
Turned an unused room, a former Covid saliva test room, into a live cooking studio for M&S. Delivered for RM16K against a RM20K budget, with expert advice on camera and lighting. Used for live cooking sessions, including one with Miker Signature.
0 to open restaurant launch
Involved from before renovation began: TikTok content, a mural artist collaboration, the lemang and barbecue station and the menu signboard installation (as person in charge) for the M&S Food & Beverage restaurant in Ipoh.
60+ KOLs engaged
Ran product sampling campaigns, including 40 sample sets sent to KOLs on TikTok, Instagram and Xiaohongshu, and managed collaborations with local food creators.
15 recipes from 5 restaurants
Partnered with 5 local restaurants in 5 months to create 15 recipes featuring 3 M&S coconut products, such as the dishes from Miker Signature in Ipoh, extending product awareness through community activation.
RM15K sponsorships managed
Person in charge for M&S at the Karnival Ulangtahun Bandar Raya Ipoh ke-37 and MIFB 2025. Also sponsored ProChef 2025 and the Cendol Fun Walk 2026, and coordinated four exhibitions (three local, one in China).
4 M&S Food brands handled
Tracked POSM across four M&S Food brands, launched floor standees with the new M&S logo, and was person in charge of packaging and labelling for Maera Barista Coconut Milk and for an OEM customer in the Czech Republic.
I use Claude in real work. This is a Threads account I run to promote the SKM Digital Marketing Level 3 affiliate programme, planned and written with Claude only.
views in 30 days
viewers reached
net followers, up 1,200% on the previous period
new posts and replies
What I do day to day.
Meta Ads, TikTok Ads, Google Ads, Shopee Ads, TikTok Shop GMV Max, lead generation
Content planning and creation, copywriting, community management, live commerce, KOL coordination
Shopee, Lazada, TikTok Shop, marketplace management, customer retention, e-commerce analytics
POSM, packaging and labelling, exhibitions, sponsorships, agency and vendor coordination
Marketing professional with 13+ years across digital marketing, e-commerce, brand management and integrated campaigns. I like work where marketing connects to real sales.
M&S Food Industries, Ipoh
Promoted within a year. E-commerce sales from below RM2K to RM10K a month, national DOOH, KOL and sponsorship programmes, POSM, and the Maera product launch work.
Pivot Apparel, Ipoh
Grew monthly sales from RM15K to nearly RM40K by spotting the Retro Collar trend; RM30K+ monthly sales on a RM1K marketing budget; built two WordPress sites.
Mr. Secret of Love Fragrance, Seri Manjung
Marketing and exhibition support, including the Langkawi 2016 showcase.
Premium Cube Food Industries (Scrumptious Brownies)
Ran Facebook Ads on about RM20 a day with daily sales of around RM400 to RM800.
Languages: Malay and English.
Open to marketing roles. The best way to reach me is by email or LinkedIn.
Selangor, Malaysia